How It Works

A Clear Path Towards Unlocking Land Value

Every landholding is unique, but our approach follows a straightforward process designed to identify opportunities and explore their potential.

Step 1 — Tell Us About Your Land

The process begins with a conversation.

Whether you own a small parcel of land, a larger rural holding or a site with an existing use, we’d be interested in learning more.

Simply provide some basic information about its location, approximate size and current use.

Step 2 — Initial Assessment

We review the available information to consider whether your land may offer realistic planning and development potential.

This may include looking at its location, access, surrounding development, local planning policies and other relevant considerations.

Not every site will be suitable, but an initial assessment can help identify whether further investigation is worthwhile.

Step 3 — Agreeing a Way Forward

Where we identify a promising opportunity, we discuss the available options and how we might work together.

Depending on the circumstances, this could involve an option agreement or a land promotion agreement.

These arrangements can provide a framework for progressing a planning opportunity while the landowner retains ownership during the agreed period, subject to the terms of the arrangement.

Any proposed agreement would be explained and documented, with both parties able to obtain independent professional advice before proceeding.

Step 4 — Exploring the Planning Opportunity

Once an appropriate agreement is in place, the next stage may involve more detailed feasibility work, professional assessments and, where justified, pursuing planning permission.

The approach will depend on the characteristics of the site and the opportunities identified.

Planning applications are subject to the relevant authorities, and a successful outcome cannot be guaranteed.

Step 5 — Realising the Opportunity

Where planning permission is secured and a commercially viable opportunity is established, the next stage may involve marketing the site or progressing an agreed transaction with a suitable developer or purchaser.

The aim is to realise the additional value created through the planning process, with the financial arrangements governed by the agreement entered into with the landowner.

Step 6 — Sharing in the Outcome

Our objective is to create mutually beneficial opportunities in which the landowner can benefit from an increase in land value and Waterlemmon is rewarded for its contribution under the agreed commercial terms.

We believe that aligning interests from the outset provides a strong foundation for working together.

[Start With a Conversation]